Total spending in the 2024 US election cycle is expected to exceed a record $20 billion, plus unknowable billions in untraceable “dark money.” Officially reported campaign spending in 2020 was a then record $14 billion, with more that 14 million ads run, 80% via traditional TV.
Are we getting our money’s worth, or does this orgy of spending have an inverse relationship to the health of US democracy?
You be the judge. Links follow for two early 2024 ad samples, one each from the Biden and Trump campaigns.
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